What is a Prototype?

Posted by Chris Jackson on Jul 13, 2019 7:37:00 PM

Sir James Dyson famously made 5,127 prototypes in his journey to creating the DC01, his first vacuum cleaner.

Prototyping is an essential part of any design process. I trained as a product and furniture designer, back when a product was an object and not a piece of software. Now the work that we do stretches from material things to experiences; I wanted to draw some parallels between the prototyping of objects and experiences.

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Topics: design thinking, innovation, insight, design process, prototyping

Notes on Leadership and Seth Godin's altMBA

Posted by Chris Jackson on Jul 11, 2019 10:27:15 PM

Last month I completed Seth Godin's altMBA. The course was designed by Seth to help people "level-up" and "make a ruckus" in their work lives. Seth's basic premise is the standard MBA course is outdated and doesn't teach skills needed to operate in complex environments. What an MBA is selling you is a piece of paper, and belonging to a particular club, or tribe, to reflect his own words.

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Topics: innovation, insight, seth godin's altMBA, MBA

Why you should care more about insights

Posted by Chris Jackson on May 15, 2019 5:43:15 PM

What was the last insight you encountered that really changed your mind or shifted your perspective?

I need an example when you heard or read something, and you went away and created change in your organisation or personal life.

Do you have one? Great. If not, why not? Insights are everywhere, aren't they?

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Topics: strategic foresight, design thinking, innovation, insight, insights, customer insight, research

Enabling innovation culture

Posted by Chris Jackson on Apr 17, 2019 4:46:02 PM

In a previous post I threw out some thinking about design thinking and how you might think beyond it, depending on your own context and the problem space you find yourself in.

But, if you are trying to build new products, experiences or services, or addressing complex challenges, how can you increase the opportunity for success?

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Topics: design thinking, design-led innovation, inclusion, capability building, diversity, innovation culture

Thinking about Design Thinking

Posted by Chris Jackson on Apr 17, 2019 4:35:45 PM

Design thinking is a term that is many things to different people.

For some designers it has undermined the perception of their own skill and approaches as a professional. For businesses it promises innovation and the ability to increase market share and company growth. For other disciplines, it’s an opportunity to poke fun at a wall full of post-it notes and innovation-centric, fluffy jargon.

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Topics: strategic foresight, design thinking, innovation, futures thinking, experiential futures, complexity, wicked problems

What is Strategic Foresight?

Posted by Chris Jackson on Mar 22, 2019 4:56:50 PM

As stated by The Futures School, Strategic Foresight "is an organizational, social, and personal practice that allows us to create functional and operational views of alternative futures and possibilities."

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Topics: strategic foresight, inclusive futures, design thinking, innovation, futures thinking, experiential futures

Futures, Foresight and Strategic Innovation.

Welcome to the We Create Futures blog, where we provide content and tools to help you achieve better outcomes in your own strategy and innovation work.

Content on the blog includes:

  • Our latest thinking on futures, foresight, insight and innovation
  • Resources to help build your practice
  • Tools to help you create impact

We hope you enjoy reading it. Please feel free to leave a comment, like or sign-up to our monthly Transmission Newsletter.

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